Behind the Lense
On a sunny day in February, a team of talented creatives gathered in a white-box studio in Battersea to shoot the campaign for Every Cloud Has a Silver Lining, the fifth fine jewellery collection from Tessa Packard London.
The brief was simple: to keep the look of the campaign clean, contemporary and mostly monochromatic; to use light and wind to bring a sense of drama and movement of ever changing skies to the pictures; and to capture the quintessential, British tongue-in-cheek approach to the weather. After all, a British summer wouldn’t be a British summer without imminent showers and a raincloud or two.
A beautiful, bold cloud mural from Murals Wallpaper was selected as the backdrop for the shoot, bringing a pop of colour to the campaign. The ‘look’ of the clouds also added a much desired, contemporary dimension to the set. To finish, neutral make-up and a mix or tailored and diaphanous clothes from designers The Fold and Amanda Wakeley were chosen to complete the desired look.
To see the finished campaign and shop the full collection please click HERE